The propaganda authorities have launched a new APP for officials – Xuexiqiangguo (学习强国) – which can be read as “Study to make the country strong” or “Learn from Xi to make the country strong.”
The APP contains speeches by Xi, news, movies, and even songs – all picked by the Party center to educate officials on the Party line (Xuexi.com).
The APP tracks which officials are most engaged:
It requires real name registration.
It tracks how much time users spend looking at content, how much commenting they do, and how much they share the content.
Users then receive scores based on how much they interact with the APP.
What we’re hearing: The Organization Department is tracking everybody’s scores – implying that they will be used in performance evaluations.
The whole thing is ideology czar Wang Huning’s idea. Wang personally launched the APP last month (Xinhua).
But guess who developed the APP and operates it? Alibaba! (see link)
Our thought: Lower level officials often do not really understand the policies emanating from the top. If used well, this APP could potentially help to ameliorate that disconnect.
Then again, it is very likely that it just turns into another box-ticking exercise for officials – while doing little to improve understanding.