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‘I’d Like to Build the World a Road’ – China Pitches Trade Initiative with Cover of Iconic Coke Ad

"I’d like to see the world for once, all standing hand in hand. And hear the echo through the belt, of peace throughout the land."

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SEP 10, 2018

To mark the fifth anniversary of Chinese president Xi Jinping’s unveiling of the “Belt and Road Initiative“, his vision for a global infrastructure plan similar to China’s famed Silk Road, the communist party-run People’s Daily put together a cover song of the classic 1971 Coca-Cola advertisement “I’d Like to Buy the World a Coke.”

And yes, as you’ve likely guessed, it’s called “I’d Like to Build the World a Road.”

The four-minute video performed in English (presumably for an international audience) was announced by the paper on Friday and features people from around the world in traditional dress across China, praising the virtues of the Chinese Belt and Road infrastructure project.

Dig those cool fonts

It was launched on Chinese streaming sites and you can watch it here.

And of course you want to sing along, right?

Here are the lyrics, complete with collectivist and family values that will put a warm feeling in your heart and a spring in your step when you head out on that metaphorical road.

I’d like to build the world a road, and furnish it with love
Grow apple trees and honeybees, and snow white turtle doves
I’d like to teach the world to sing, in perfect harmony
I’d like to hold it in my arms, and keep it company 

I’d like to see the world for once, all standing hand in hand
And hear the echo through the belt, of peace throughout the land
I’d like to teach the world to sing, in perfect harmony
I’d like to hold it in my arms, and with my family

I’d like to tell the world a truth, and keep it in my heart
Community of shared future for mankind’s coming true
It’s the Belt and Road, what the world wants today
That’s the hope we will say, with the belt and road
It’s the Belt and Road, won’t you hear what we say

What the world needs today, it’s the real thing

Wipe away the tears. Rinse and repeat.

Here is the original, in case you long for the nostalgic classic jingle to be stuck in your head all day instead.

https://brandinginasia.com/china-cover-classic-coke-ad/

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